Effective posters balance "painting" and "information design." They intrigue, engage, and move people to action. They function one way at 20 feet, another at 20 inches. Historically, they were a link between art and commerce, providing new opportunities for expression and building, early on, brand meaning and image.
Sametz Blackstone has created posters to sell tickets to cultural events; explain scientific discoveries; encourage people to apply to schools; and promote fundraising alks, runs, and dance-a-thons. All help to generate interest, build buzz, and communicate an organization’s mission and brand to a range of audiences.