Strategic messaging platforms

With media and technology bringing more words, images, and sound into every corner and nanosecond of our lives, it's more challenging than ever to deliver a meaningful and memorable message over the noise. Not only do you have to be in the right place at the right time, you have only seconds to make the impression needed to attract deeper, more sustained attention. And then? You have to prove your advantage, illustrate your vision, and sell your proposition. And odds are, you've got competition.

Sametz Blackstone helps organizations evolve and articulate messages that define, differentiate, and build understanding—messages that help build connections and relationships with those whose interest and participation are important to your success; messages that help to optimize every interaction.

We collaborate to build portable message platforms—content that can be internalized and used by leadership, staff, board, and media—and woven through print, digital, and interpersonal communications—so that your constituents "get it." And messages need to influence how people think and act. They need to be relevant, sometimes urgent. We help to evolve systems for collecting and sharing stories that give human dimensions to messages, so that people and organizations can connect their needs and expectations to your offerings and promises. We endeavor to pair every "what" with a meaningful "so what."

Everyone wants an "elevator speech," but because your constituents aren’t monolithic, we also work to build "tilts" of high-level messages: a long-time customer isn't the same as someone new to you; a prospective student for a school isn't the same as her parent. We develop messages and supporting points that inform how people write and design on your behalf; that help staff and board be better ambassadors; that enable an email to be brand-building. By seeding all communications with the right core ideas, organizations can ensure they make the most of each opportunity to start and deepen relationships.